The TOKYO GAME SHOW was first held in 1996, and since that time has grown along with the game industry to become the world’s premier computer entertainment show. This year’s TOKYO GAME SHOW will be the 17th held to date. The ten-year anniversary show held last year in 2006 broke records in every category, including number of visitors (192,411), exhibitors (148), titles (around 650), and media registrants (4,264), reflecting the attention to the world leaders in the Industry.

The 2007 event will be the first four-day TOKYO GAME SHOW, offering a fuller exhibition program and stronger trade show attractions than ever before, with the purpose of making this one more step forward for the world’s foremost computer entertainment show.

Three Visions for TOKYO GAME SHOW 2007

Stronger Business Day
In order to comply with the request of visitors attending for business discussion or media information gathering purposes, Business Day will be expanded to two full days. Space will be provided for business consultations, and a range of new facilities and services will be in place, and the Developer Tools and Middleware Area will be re-envisioned as Business Solutions Area.

Increased Internationalization
In recognition of the increasing number of overseas exhibitors and visitors, the event website and signage will be provided in multi-language format, and a program book will be created for the convenience of foreign attendees. During the Show, an International Party will be hosted to provide an opportunity for foreign exhibitors and visitors to meet each other and select representatives from the Japanese industry.

More Users, Greater Satisfaction
We plan to provide a Kids’ Area and increase and improve the content aimed at parents and children. A Game Science Museum will be added to the Video Games Museum that was launched last year.

[Exhibition Outline]

Name: TOKYO GAME SHOW 2007
Organizer: Computer Entertainment Supplier’s Association (CESA)
Co-organizer: Nikkei Business Publications, Inc. (Nikkei BP)
Supporter: Ministry of Economy, Trade and Industry（planned）
Dates:
– September 20th (Thursday), Business Day (10:00 – 17:00)
– September 21st (Friday), Business Day (10:00 – 17:00)
– September 22nd (Saturday), General Admission (10:00 – 17:00)
– September 23rd (Sunday), General Admission (10:00 – 17:00)
Venue: Makuhari Messe (Mihama-ku, Chiba City)
Expected Attendance: 180,000
Expected Booth units: 1,550
Expected Exhibitors: 160
Exhibits (planned):
– General Area
– Mobile Contents Area
– Game School Area
– Kids’ Area
– Sales Area
– Business Solutions Area* (new)

*The Business Solutions Area will be dedicated to game industry B to B exhibitors. In addition to makers of development tools and middleware, the corner will introduce a number of other services such as firms specializing in game character licensing, supporting system for ventures and financing method for game business.

Admission Fee:
Advance Ticket: 1,000 yen (tax incl.)
Day Ticket: 1,200 yen (tax incl.)
Children (elementary school and under): Free of charge